KURI :Intent –Action Bridge

  • It is my conviction that
    • What you do” is a function of “ How you see
    • It is not “ What is “ , but what of what is happening , makes what sense to you will decide what you do
    • Therefore Life is about ‘ Sense Making ‘ ; you ( need to ) constantly try & make ‘ sense ‘ of what is happening around you . You need to think & reflect on what is ( & will ) happening – as to what does it mean – is it good / bad , therefore what do I need to do … What sense you make of what you ‘ see’ , is what is ‘Real ‘ to you  – in a way , your World is inside you
  • Therefore I have reached a conclusion that in the ultimate leadership / achievement quest ; it will not be the Talent deficit, but it will be the Perspective deficit – which will make decisive difference .The constraint to Human achievement, at the highest level will be Self & Own thinking


  • In this context I want to share with you another enlightening concept – KURI – created ( not by me but) by one of my entrepreneur colleague & friend . I will share it with you , along with my own ‘ Sense making ‘

KURI stands for Knowledge –> Understanding –> Realisation –> Implementation , in sequentially progressive stages which connects Knowledge ( & intent ) to Action . My take on this

  • Knowledge – What ( is happening around )
  • Understanding – What does it mean ( to me / my circumstances ) my insight / interpretation
  • Realisation – Therefore , what do I need to do
  • Implementation – Act on the realization , as above
  • ‘ Knowledge ‘ & ‘ Implementation ‘ is ‘ outside ‘ of you / your system ; whereas ‘ Understanding ‘ & ‘ Realisation ‘ happens ‘ inside ‘ you – It is your inside ‘ processor ‘ which makes sense of what is happening around – which is different from person to person – which is why different people react to the same situation differently – THE Unique Differentiator !
  • This inner processing is ‘ internalization ‘ which is very critical to one’s effectiveness – is your ‘ sense making ‘ , which actually ‘ empowers ‘ you to effective action , without which you are ‘ floating ‘ , – clueless
  • For most people in India , this bridge , this inner processor is missing ( or broken or rusted ) , hence we notice that while India is high on Knowledge , it is weak on Action . The reason lies in this broken bridge . Since the bridge is broken to logically walk across from Knowledge to Action , in India we jump from Knowledge to Action – which is the ‘ areal route ‘ – reason why most in India speak in the air – pure Gas without Substance . Reason why we in India make good Advisors , Academicians , Consultants , but poor Implementers .
  • Unfortunately most are not even aware of it … only when we realise this gap & revive the bridge , will most of us start making sense & get more effective .
  • In India we mistake Knowledge for Action or for Wisdom . I use this KURI bridge for my colleagues & clients , to bring in them the awareness & push them from ‘ Knowledge ‘ stage to ‘ Realisation ‘ stage ; because , unless the Realisation ‘ hits you ‘ ; action does not start


The more I have work on Strategies , more I traverse through the landscape with Successes & Failures & the more I learn about Business , the more & more I am convinced that — Strategy / no strategy , Technology / no technology ; the most fundamental factor for sustained business success is RIGHT  people  . Right human resource is a multiplier & wrong resource is a divider

Therefore Right Selection is a fundamental business process for an Organisation — it’s first level Quality Control . Great organisations like Google place overwhelming emphasis on employee selection , to an extent that they advocate even cutting $ from Training budget & putting into Selection budget . Selection process in best of organisations are therefore more elaborate , intensive , rigorous & with involvement from the highest level ( not outsourced or abdicated )

While each organisation will & should evolve its own selection process , here are some observations & learning which can help most  :

# Do not hire or pay for what you can ; pay for what you can’t : Historically most make the mistake of interviewing candidate based on his CV & select based on Academics , Knowledge / Skills , Experience . To me this is belief has outlived its expiry date . These are not selection parameters , but rejection parameters . ( It is like Power steering / Power window for a new car — this is no more a decision parameter ) You should not even ask anyone for interview if he / she does not qualify on these parameters . But once shortlisted , don’t waste your time on checking knowledge / skills , academics . Knowledge & skills is what you can impart & hence if your , otherwise Right candidate is short on these , they can always be imparted — then why pay for what you can do . You must hire & pay what a candidate brings , but you can’t impart . This is what I call as ” Constitution ” of a candidate . Constitution is what makes a Horse ,a horse & a Donkey , a donkey — you can do nothing to change & hence look for & insist on while hiring . A constitution is how a candidate , as an individual is ; his / her attitude , application , perspective to work , beliefs , etc …. these are the elements define what he is & significantly impact what he can do in the job

# Do not be under illusion ; we are not in transformation business  : We need to understand that we do not have the wherewithal , nor the mandate nor the time to transform anyone against his / her wishes . We can not turn a Mango into an Orange & vice versa . Do not be under the naive impression that we have the tools to do it . Training can only make a donkey into a better donkey ; but never into a horse . It is like a Fertile land v/s a Barren land . This choice has to be made at the point of selection ; not after

# What is a RIGHT constitution  : I guess , a large portion of profile of a RIGHT candidate is likely to be Universal ; though some portion will always be contextual to the Industry , Business environment ,  Stage of evolution of your organisation & its Value system . I can share what I have distilled as a set of 5 parameters – what constitutes a RIGHT person for us in our current business context : (i) Independent thinking , (ii) Ownership , (iii)  Self management , (iv) Learning ability , (v) Problem – Solution ability .  I have elaborated on these 5 attributes in my last posting in December …. for any more clarity you can always reach me at yatinsamant@yahoo.co.uk ; yatinsamant@handiman.in

# Right selection is a skill , we need to train our interviewers on : Although right selection is so fundamental to business success , ironically , practically none of us , the world over , has even been formally trained in ” Quality Interviewing ” , nor are the interviewers are ever measured on their ‘ performance ‘ — with the exception of a few organisations ( again like Google ) . From my experience I can certainly tell you that right interviewing does require Training , Practice and Measurement & feedback

“OWNERSHIP ” as distinct from ” SINCERITY “

Right person ‘ profile

To me , selection of a ( right )team member is a fundamental process for Business Success — it is actually not a recruitment , but a Quality Control process . To me ‘ Right ‘ person is by his / her Constitution and not by education or knowledge / skills . Essence of my experiential learning in this subject has helped me distill 5 distinct attributes of a ‘ RIGHT ‘ person in our business context :

– Independent thinking

– Ownership

– Self management

– Learning ability

– Problem solving ability

While entire thought process behind ‘ Right selection ‘  ( including knowing Horses from Donkeys ) deserves to be a separate topic & on which I promise to share with you my enlightenment next month , special purpose behind this note is to awaken you to the distinct difference between Ownership & Sincerity .

Many take these two words / attributes ( Sincerity , Ownership ) as interchangeable — they do not know / understand the difference . Many of the rest of us probably subliminally know some difference but are either confused or can not articulate well , the way I will now lay out for you

It started with , when I asked my team members to self rate on the 5 ‘ Right ‘ person attributes I listed above . I saw many of my team members rating themselves 4 out of 5 on Ownership , which got me thinking …. It was clear to me that they were no where even 3 on this … yet as individuals , they have been dedicated , sincere , intelligent & interested — then where is this ( my ) perceived discordance coming from … when I reflected deeper , I realised that they were probably rating themselves on ‘ Sincerity ‘ , when thinking of ‘ Ownership ‘ ( I could understand & agree if they rated themselves 4/5 on Sincerity ) , when I interacted with them on my dilemma my understanding was confirmed . That prompted me to give them clarity on the difference between the two concepts , I hope it will help you too .

# Sincerity is an attribute ( inside )of a person , Ownership exhibits ( externally ) in outcome . Sincerity is about what you are ; Ownership is about what you achieve

# Sincerity is to do with Efforts ; Ownership is about Result

# Effectively , Maids are Sincere ; Mothers are Owners  !

” Maid to Mother ” is yet another of my proprietary , IP registered program about Organisational Transformation ….. but about that , some other time … In the meanwhile & till I connect back with you next month with more on Right person selection ; please share your views / perspectives on if & how different you feel is Ownership from Sincerity .


  • Coaching is about creating awareness for the Client , bringing in meaningful realisations & help client get new insights . It may hence appear more knowledge focused — but Coaching is not preaching , hence it’s not about ‘ knowledge creation ‘  as an end objective ; but about it’s about application , it’s about maximising client advantage in reaching pre set goals . That requires action .
  • Coaching is action oriented . Action is the catalyst to creating change .
    • Action helps forward movement , procrastination is deceleration
  • Coaching interactions are not about delivery of words , it’s about transmission of thoughts – which can help clarity , create awareness , shift perspective , bring in realization … in turn creating action
  • Action is a sense of progression in the desired direction , absence of which is stagnation .
    • Abraham Lincoln is said to be standing in front of a mirror every day asking self a question : “ Am I a better person today , than yesterday ? “  …  he was symbolically emphasizing importance of progression , positive change  .
  • Action orientation exhibits : Clarity , focus , self esteem and confidence . It’s diffidence , fear , limiting beliefs , confusion or uncertainty which stops us from action . Precisely , these are the barriers to progress , which a Coach helps a Client to overcome
  • As a coach we need to help client keep action focus , it’s our obligation to challenge client on any of untenable assumptions or excuses which are not helping the client to move forward .
    • Help client see a different , fresher perspective , a compelling vision ; which can open options for better , faster action .