I have a simple – home made – definition of what is adding value
If whatever you are actively associated with , becomes different & better because of or with you than without you , then you have added value . And if this happens as a directed effort , in a definitive pattern , then you know how to add value – you are in a Value Creation business
I have another , simplistic ( again home made ) understanding of when value gets created
Value is created only when you do something AHEAD of (i) Time , or (ii) Asking , or (iii) Expectations
When you do / fulfill anything which was required / asked for / expected from you … even if you respond in a timely manner … it does not create value ; it just neutralizes what would have been a negative value had you not attended to that demand / requirement .
The moment some thing is raised as : Demand , Expectation , Known requirement ( JD) against you … you are already into ‘ negative ‘ – best you can do is to ‘ neutralize ‘ by quick & meaningfully responding . If it is asked , you have lost the initiative to add value
On the other hand if you don’t even respond to what is required / asked for , you create a negative value
The whole essence of this Value Creation concept or what you can see as a ‘ fulcrum ‘ of value creation is the word “ AHEAD “ . The key is to be ahead or lead in value creation process . Most of the world , most of the time is in Reactive mode — always chasing something , that is the reason why most don’t or can’t create value . In reactive mode you are always chasing something ahead of you , whereas Value creation requires that you are in a Proactive mode to ‘ lead ‘ , by thinking or sensing or realizing or innovating something Ahead of somebody
While there are certain set of abilities ( Sensing ,Communication ,Planning ,Thinking ,…) constitution ( Caring , Understanding , Reflective , Learning ,…) and orientation ( Customer focused , Win-within-Win , …) that you need to create value and that there are methods & mechanisms to help you create value — elaborating on which is a subject of a separate article ; purpose of this blog is to create an awareness in you to know that the Essence of Value Creation is one concept – AHEAD !
I am sure everyone is well familiar with ‘ Win-Lose ‘ , ‘ Win-Win ‘ scenarios and that everyone understands / enlightened on , how Win-Win is better , including in negotiations situations
However it is likely that you may not have heard that there is something beyond ‘ Win – Win ‘ & better and in fact worth striving for – though not so easy to reach there . You are unlikely to have known this before because no one told you , what I am going to share with you .
I do not know what to term this as , but it is a scenario which sees self win , as a subset of other’s win .
Can you envisage your win as a part of your customer’s ( or any other party , you are dealing with ) win & not separate from it , to be counted as ‘ Win – Win ‘ — it is NOT Your Win and ‘ his ‘ Win as two ( may be interrelated , yet ) distinct happening ?
Can you feel as happy with the other person’s win , you are dealing with ; as much as you would be ( /would have been ) happy with your win – regardless of how you define your win & regardless to whatever happens to what you defined as your win ?
Are you willing & happy to ‘ dissolve ‘ your win into someone else’s win , like sugar into milk – so that you can single mindedly focus on achieving only One WIN , that is of the ‘ other person ‘ and feel overwhelmingly & genuinely happy about the remarkable outcome ( like sugar made the sweetened milk ) you helped create , without really bothering to count – ‘ what did you get ‘
If you have experienced any of above or if you can relate to the scenario above ; you will understand the concept I am bring to you . Those now enlightened but skeptical about its ‘ practicality ‘ will ask me …if anyone in this world does this , except God & the kins thereof …. I would say YES , Very Much . Each Mother I know , practices that every time with her child
I am not aware of any mother , who in any scenario , operates with her child in a ‘ Win –Win ‘ scenario , forget about ‘ Win –Lose ‘ !
I am not aware of any mother , who has any ‘ own ‘ agenda , separate from her child’s that makes her count her ‘ win ‘ or ‘What did I get for what I did ‘ .
I have not seen a mother who is not single mindedly focused on her child’s win – that being the only win for he in that situation . And her life is an endless Sum of all such situations
I took ‘ Mother ‘ analogy , because it is so visible , happening in each of our lives . However practicing this concept of Win within Win ‘ is not restricted to ‘ biological ‘ mothers . It applies to each that person , who ‘ Mothers’ whatever he / she is involved in – be it person , product , process , cause , nation , entity & I have seen it being practiced
Now I will tell you , why I am fascinated with this concept , why I consider it a higher level concept , where can it be applicable & who are well poised to practice it
The flaw in ‘ Win – Win ‘ concept – however flaunted & promoted is that … whether ‘Win –Lose ‘ or ‘Win –Win ‘ ; both are ‘ Transactional ‘ …. It has to do with “ What do I get for what I did “ . Even if you are conscious about & calibrate to see each party gets happy , the mind set is still “ What do I get for what I did “ . “ Win within Win “ , goes much beyond to be a ‘ Relationship ‘ approach
Other shortcoming in any transactional v/s relationship approach is that in the former ( like in Win –Win ) there are two entities , in the later ( as in Win within Win) there is only one entity . This does not only afford single minded focus of your efforts & energy – quantitatively leading to outstanding outcome ; it also attains ‘ purity of purpose ‘ & qualitatively too attains higher level
This concept – rather a Life Approach has not only universal application in whatever you do , but more particularly potently useful in Service industry – for better customer focus . And with its purity of purpose , every step you take on this path enhances your enrichment & happiness quotient
Having said that let me caution you that practicing Win within Win is none too easy . Win-Win itself is difficult to practice . Practicing Win within Win will take much more level of mental strength , conviction & determination . I am not sure how many can , but it is certainly very desirable – aspirational journey
It will come easy to those who are convinced about & dedicated to creating “ Greater Good “ for the world and have deep intrinsic faith that their share of “ Greater Good “ will be Greater than the ( usual )Good , without having to separately count . It is for those people who take as their obligation to contribute to creating a better World and take themselves as inseparable constituent of the better world , than the other way round
It is for that “ Sugar “ who unquestioningly dissolves into the Milk with deep commitment to make the World a better place with it than without – it is not for that ‘ sugar ‘ who refuses to lose its identity by dissolving & in turn makes , self & the surrounding – unfulfilled
This piece is therefore dedicated to All Mothers & to All Those who take themselves as Mothers to Whatever they do . This World is a better place , essentially because of them !