I’m working on an interesting project of embarking on an unconventional Business model , but no less viable , no less exciting . It’s prompted by an opportunity I had to closely observe business conduct of a few organisations I am recently associated with . This will involve a lot of work : Research , Observation , Analysis , Conceptualisation , Hypothesis building & testing …. At the end , success is not guaranteed , but what keeps me going is my conviction that we’d discover an alternative way of doing business .
Below are thoughts from my Concept note for your reading . This being a profound task in an uncharted territory , I’d be greatly helped with thoughts , suggestions , challenges & critique from all of you . I’d value encouragement as well as discouragement ( flaws ) . I request you to please be generous in your sharing ….. & also if this interests you enough to join my efforts in working through this project ; you are more than welcome .
It has been my learning & belief that above & beyond any of the conventional factors of measurement , like intelligence , wealth , success , business acumen , personality , a person & his / her accomplishments need to be judged by how good a human being he / she is .
There are many successful business models & approaches . Many of these show realization that people form the most crucial business differentiator & accordingly show varying degree of ‘ Human focus ‘ .
- However in most cases focus on Human aspect seems to be a conscious business strategy , a left brain exercise … simply because there is an implied business ROI equation. There is nothing wrong , except that , the implied priority is clear – it’s people as a means to Business gains — not the other way round . Employee care is not an end objective .
On the other hand my association with a few business organizations made me feel that there can be an alternative , viable business approach , beyond the conventional ROI driven ‘ People focus ‘ . Here ‘humanity ‘ , if not already at the core , is at least not subsidiary to Business ROI . Here Business success serves as an essential enabler to serve the ‘ People ‘ purpose , not the other way round .
- Here ‘ People at core ‘ is not a strategy but a prerequisite to doing good business . ‘ Being good to people ‘ is not a conscious drive but a systemic way , more of a ‘ state of being ‘ — unconscious competence ! Here ‘ Being good ‘ is not in substitution of ‘ doing meaningful business ‘ but an inseparable part of it .
- In this alternative model , people focus is not decided by the Head , but is a call of the Heart – reason why it is systemic & not transactional . You don’t need to decide or remember to be good , you are just ‘ Good ‘
‘ Being a good human being ‘ is neither contrary nor extrinsic to good business sense , but is in fact intrinsic to business success as exemplified by xxxx organizations
- The task needs to begin with defining what is a “ Good human being “ & in doing that also establishing difference between ‘ Doing good ‘ & ‘ Being good ‘ . While doing good is transactional , Being good is systemic ; Doing good is a conscious act with an expectation ; being good is a state of unconscious competence & is unconditional . whereas Doing good is a means to the desired end , Being good is a pursuit in itself .